I didn't quite think about visuals for this time. All I wanted was to do something with typography. I even didn't bother to create a mind map, which I used to do all the time in my previous print design projects and have seen it quite helpful. I was uncomfortable, judging my ideas for not having solid concepts yet, but I wanted to do everything different this time. Just play, try things and change it. So, here comes the first poster...
I didn't like it. It was too simple, flat or boring. Without even going really far on that one (actually I tried couple of more on this idea with different colors, longer format and straight positioning), I thought it's not working. My muscles needed some sort of relax because of tension I was creating on myself, so I tried something more fun, still not with a concept but at least playful. I did this one in photoshop.
Ok, I liked it better than the previous one for sure because I've spent much more time on typography and had so much fun but it was not quite there either. I wanted to have some sort of concept, a message to convey to viewer, which was very important for me. I revised my ideas again, but each time I lost more from my confidence, which created some sort of negative thinking that leads to further criticism, skepticism about my skills, creativity. I stopped doing anything on the poster till Sunday. I just wanted to get some fresh idea and got back to my very very first thumb in my sketchbook, which I hadn't even tried yet. I was too scared to apply it because I didn't believe that I have the skills to try what I had in my mind. This one would be heavily inspired by the book, David Berman's "Do Good Design, which Tene had recommended us to read. I was also scared to convey that inspiration truly and nicely to my concept. But I had to give it a try. Here it comes the last one.
I imagined an alley in Vancouver, which was full of electrical wires. I tried to give a feeling of you turning from that alley and coming across with a wall graffiti or writing on a wall. I took the words "Design Can Change" in the sense of the power that design has to change the world. I wanted to keep it as simple as I could in terms of colors or textures to leave the viewer with the message alone. I wanted to have a clean design. I am not very happy about my execution but I am happy that I gave my idea a try. What mattered to me was the effort that I spent on it and the challenge itself.
