Tuesday, November 17, 2009

Choosing Your Priorities


From the book, Design Rules For Letterheads. I thought it might be a good one to share and keep in my mind while we are getting closer to clients' world ;)

"Hugh Dubberley offers some of the most illuminating and succinct advice I have come across. He lists three standard requests of many clients when commissioning designers: these are that the design job should be...

1. GOOD
2. FAST
3. CHEAP

...and then he advices the designer to respond by telling the client to...

pick two!"  

2 comments: